Lead the creative vision and execution for several campaigns, product launches, and events. Collaborate with marketing, product, and executive teams to align creative strategies with business objectives. Manage a team of designers, writers, and freelancers, ensuring high-quality output and adherence to deadlines. Develop and maintain brand identity guidelines across all platforms.

Key Achievement: Spearheaded a rebranding initiative that increased customer engagement by 25% through the website, ads, and other re-targeting initiatives.

I started at ObservePoint as a Graphic Designer. I learned and grew from a fantastic creative director who taught me about management and operations for a creative team. I was promoted to a Sr. Graphic Designer after a year and then promoted again to Creative Manager. After the creative director left, I was allowed to prove I could be the creative director. After a 1 year period, I was promoted to creative director, where I managed a team of writers, designers, developers, and videographers.

We rebranded all of the assets involved with ObservePoint expect the logo and the yellow color. We launched events with their own brand but had a similar feel as ObservePoint so they would stay cohesive.

As a freelancer, I have worked with a lot of different brands, which has given me a lot of experience in various industries. A few key assets I created were ads, websites, whitepapers/ebooks, blog assets, videos, and branding strategies that included brand guidelines, logos, fonts, colors, brand voice, and brand visual assets.

Brands I've Worked With:

I worked with JobNimbus for a few months as a contract designer. I worked with their creative director to use their existing brand to design on-brand assets such as ads, slide decks, event print banners, and print collateral.

The experience I gained while working with another creative director was so valuable. I got a glimpse into how he was directing and managing his team. It gave me a lot of ideas, and I then implemented them into my own work strategy.

As a Correctional Officer at the Utah State Prison, I ensured the safety and security of the facility by supervising inmate activities, conducting inspections, and responding to emergencies. I escorted inmates, maintained detailed logs, and enforced institutional policies while fostering a respectful environment. I collaborated with staff to ensure smooth operations and received training in de-escalation and crisis management. I was recognized for my professionalism in challenging situations and played a key role in reducing contraband and mentoring new officers.

My design process involves understanding the client’s vision, goals, and audience. I start with research and brainstorming, then move on to sketching and prototyping before refining the design. Collaboration and feedback are key at every stage to ensure the final product aligns with the brand’s needs.

I specialize in branding, digital design, and integrated campaigns. This includes logo design, web design, print materials, and visual storytelling that helps businesses connect with their audience in meaningful ways.

I view client feedback as an essential part of the creative process. I work closely with clients to understand their vision and provide constructive solutions. Revisions are part of refining the design to meet expectations while maintaining creative integrity.

I’ve had the privilege of working with clients across various industries, including technology, fashion, healthcare, and retail. My experience allows me to adapt my design approach to fit the unique needs and goals of each industry.

To get started, simply reach out through my contact form or email. We’ll set up an initial consultation to discuss your project, goals, and vision. From there, I’ll provide a proposal outlining the scope of work, timeline, and next steps.