Description

When Rob from Motrix approached me about an idea he had for starting a business, I was very interested and wanted to do all I could to create the branding. We were starting from scratch with this project. Rob had a couple ideas of what he wanted the logo to look like and some of the colors he liked. But that was about it. I started with a mood board to get the right vibe that Rob wanted. I also had to do a lot of research for the target audience so he could market to the right people. From there, I dove in head first and started designing.