Build the team.
Build the brand.
Director of Creative & Web Services at Motivosity. Fifteen years leading creative teams and building the function twice, from the ground up.
Hey I'm Erik, I don't just make the work, I build the teams and systems that make great work repeatable.
I've built the creative function from the ground up twice: once at ObservePoint, where I was promoted from a single hire into the Creative Director seat, and again at Motivosity, where I now lead creative and web as Director.
What Leaders Say
A track record built on the people who've worked with me.
Plooto
“Erik put so much effort into our videos to make them so much better. He is open to feedback, which is a valuable asset in a creative partner! You will never regret working with Erik.”
Logan Mallory
Vice President at Plooto
Motivosity
"Erik is a 'super boss' and an exceptional Designer and Creative Director. He has been one of the most influential, supportive, and encouraging people I've ever met."
Sr. Graphic Designer at Motivosity
Motivosity
"Erik! Creative Director Extraordinaire? What can't you do!?! Seriously, you are so creative and talented, and he always goes above and beyond to contribute to the team!"
Carly MacLennan
Marketing Manager at Motivosity
Weave
"Erik is a rare blend of grit and creativity. He has the unique ability to project manage, mentor his team and deliver amazing work. He consistently delivered impressive designs."
Chris Baird
CMO at Weave
Where I Lead
Creative Leadership
Building and running the creative function.
Brand
Creative
Strategy, identity systems, positioning, brand guidelines.
Campaigns & Digital
Launches, integrated campaigns, web, motion.
Digital Product
Scalable sites and internal tools without dev.
Full leadership resume and case studies available on request. Get in Touch.
My Track Record
Promoted from junior designer to Creative Director at ObservePoint, then recruited to build Motivosity's creative and web function from scratch. Every step has been about growing the function, not just the output.
Director of Creative & Web Services at Motivosity. I lead creative vision and execution across campaigns, product launches, and events, and I set the brand identity and PR/social strategy that everything else builds on. I manage a team of designers, writers, and contractors, and I'm the one marketing, product, and leadership align with when brand strategy needs to become business results.
Key results: a rebrand that lifted customer engagement 25% and website traffic 30% through PR, social, and retargeting.
Creative Director. Rose from graphic designer to Creative Director in five years, ultimately running a team of writers, designers, developers, and videographers. Led a full rebrand of every ObservePoint asset outside the core logo and color, and launched sub-brand events that stayed visually cohesive with the parent brand.